Is Bread Financial Still a Smart Bet? Why Jim Cramer is Looking for 'Cleaner' Opportunities
If you’ve been following the world of fintech and credit cards, you’ve likely heard of Bread Financial (BFH) . Formerly known as Alliance Data Systems, this company is a major player in the "private label" credit card space—those are the cards you get specifically for your favorite retail stores—and the trendy "Buy Now, Pay Later" (BNPL) market. However, during a recent episode of CNBC’s Mad Money , stock market veteran Jim Cramer gave the company a bit of a cold shoulder. When asked about Bread Financial, Cramer didn’t mince words: “I just think there are cleaner ways to play every part of this story.” What Does "Cleaner Ways" Actually Mean? In the world of investing, "playing a story" means putting your money into a specific economic trend. In this case, the "story" is consumer spending and credit. When Cramer says there are "cleaner" ways to do it, he’s suggesting that while Bread Financial might benefit from people sp...