Why a Luxury Car Flop Could Cost You More at the Dealership
You might think a high-level executive quitting a supercar company has nothing to do with your bank account if you aren't planning to drop $400,000 on a vehicle this weekend. However, when the world's most prestigious brands stumble on their biggest bets, it signals a massive shift in how companies spend money—and how they might try to get more of yours to cover their mistakes. This leadership shake-up is a warning sign about the true cost of the transition to electric power that will eventually hit every driveway in the country. What's Going On Ferrari just lost its top marketing boss, Enrico Galliera, only weeks after the public got its first look at the company's first-ever all-electric vehicle, the Luce. Instead of the usual standing ovation, the car was met with a wave of online criticism, with fans complaining that the design looked like a generic tech gadget rather than a handcrafted Italian masterpiece. When the person responsible for a brand's image leaves ...